CAPTURING VALUABLE MARKET INSIGHTS
Nexus Research Inc. is committed to providing exceptional recruitment solutions for the desired target demographic required for your business' market research project. As a full service market research firm, we also provide project planning and project support services. Let's talk about your project today!
SERVICES
While Nexus Market Research Inc. has the capacity to host the recruiting needs of virtually any type of business, our core clients include organizations in the consumer, medical, and B2B sectors. Our seasoned team of professionals can provide project planning consultation, screener developments, staffing, and project support services.
We provide recruiting services for:
FOCUS GROUPS
This method allows organizations to observe the opinions and reactions of a sample of their target client base. Led by a trained moderator, a sample target group (in dyads, triads, or larger sample sizes) provides feedback regarding a product, service, concept, or marketing campaign.
ETHNOGRAPHIC RESEARCH
This qualitative method of research allows a researcher to connect with respondents and become fully immersed in a respondents real-life / “day-to-day” interactions and culture. These studies can be hosted in the participant’s home, place of work, or in-store. This type of research provides detailed and comprehensive insight into the behaviours and perceptions of the target group.
QUANTITATIVE RESEARCH
This method provides measurable statistics that quantify the opinions and attitudes of a target market. Our team of recruiters and database have the ability to conduct and host extensive quantitative studies regardless of how large or complex the study.
ONLINE RESEARCH
In today’s virtual age, online research is at the forefront of market research methodologies. This method allows organizations to obtain insights and opinions from an array and broad range of respondents from a target market irrespective of place or time zone.
We recruit respondents for online studies across North America in the form of online communities, live online groups, bulletin boards, and individual tele-web interviews.
USABILITY TESTS
This observational methodology helps to uncover problems and opportunities in design along with learning about specific users’ behaviour and preferences. Participants will complete tasks on a specific app/interface while the moderator observes and evaluates.